My previous article raised the question of how a company proportionally spends it money. I have included a recent study conducted by Shop'n Chek Australia & NZ showing that Service and Knowledge are the most important aspects of service. A more complete breakdown is below.

The study was conducted in a July 2005 study of 324 respondents

Which is more important?

Store Presentation 8%
Service 92%

Store Location 22%
Service 78%

Cleanliness 47%
Service 53%

Staff knowledge 59%
Service 41%

Location 42%
Presentation 58%

Staff knowledge 87%
Presentation 13%

Cleanliness 41%
Staff knowledge 59%

Steven Di Pietro