How do you decide which Mystery Shopping company is best for you?
The answer depends on more than the normal criteria you would use to evaluate service providers. The largest, oldest or best known provider may be the WRONG one for you.
Unlike other forms of research, with Mystery Shopping each and every result is dissected and scrutinized by each site, so you want to be comfortable the results are valid.
You will need to ask questions about Shopper Management, Quality Control, Operations, and Reporting before comparing costs.
The following guide describes some of the more detailed issues you should address when selecting a provider.
To obtain a free copy of the White Paper click here
Tuesday, January 03, 2006
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